Kian Hon Tyres Sdn. Bhd. is officially launching a new retread rubber production line, mRED, in conjunction with the MAXXIS Asian and African Distributor Conference 2013.
mRED stands for maximum Resistance, Eco-friendliness, and Durability, and will be marketed with a tagline ‘Love Our Colour, Save the World’. Not only is the mRED tread design engineered to be identical to that of a new MAXXIS tyre, its advanced tread compound is 100% formulated and supplied by MAXXIS International.
Coupled with strong technical support from MAXXIS Global R&D Centre, the mRED tread compound is specially tailored for greater fuel efficiency, superior durability, and excellent tear resistance, not foregoing safety being the paramount factor.
Kian Hon will share their retread expertise and experience through a guided tour to their retreading plant during the event. Being the exclusive MAXXIS Official Distributor in Malaysia, Kian Hon Tyres Sdn. Bhd. is co-hosting this grand event – MAXXIS Asian & African Distributor Conference – with MAXXIS International, from June 19-22, 2013 at Shangri-La’s Rasa Sayang Resort & Spa, Penang, Malaysia.
Kian Hon will also play the role of Malaysia tourism ambassador to introduce Penang as an amazing tourist destination to the distributors from various Asian and African countries: Algeria, Angola, Bahrain, Bangladesh, Cameroon, China, Egypt, Gabon, India, Indonesia, Iran, Iraq, Japan, Jordan, Kenya, Korea, Kuwait, Lebanon, Libya, Nepal, Nigeria, Pakistan, Philippines, Qatar, Russia, Saudi Arabia, Singapore, South Africa, Sri Lanka, Syria, Taiwan, Thailand, the United Arab Emirates, Vietnam and Yemen.
This conference serves as a platform for exchanging and sharing of marketing and management ideas besides product and tyre knowledge updates. In addition, MAXXIS has specially invited ExxonMobil Chemical, a supplier from the U.S., to deliver technical briefings.
Through this conference, MAXXIS aims to create breakthrough strategies to achieve engagement and mutually beneficial partnerships with all distributors. Drive to A New Height—Be #1 is the theme of the conference, emphasizing the determination of MAXXIS and its distributors to accomplish a new level of achievement in all aspects of business. MAXXIS is pleased and appreciates the remarkable service and professionalism Kian Hon has shown in co-hosting this special event.